Branding


Ronald McDonald
House Charities
"HeArt of Giving" Gala
In 2014 I was invited to design a logo for RMHCH of Greater Las Vegas Gala, a yearly premier fundraising event to help provide a "home away from home" for the families RMHC serves.
The Gala, named "HeArt of Giving," had a "rock and roll" theme, presenting a unique challenge as it diverged from my usual style. However, I embraced the opportunity to creatively blend "Heart" and "Art" into the design. The brush-style font embodies the artistic element, while the heart shape cleverly divides the two words while still allowing them to be read as one.
Missy Check, Director of Marketing and Special Events at the time, expressed great satisfaction with my work, which led to further collaborations. I was entrusted with designing the event brand and all marketing materials, incorporating a distressed style and a guitar element, as per their specific request. This included items such as save the date cards, invitations, event programs, silent auction signs, and more. This project marked a departure from my usual style, but I was very proud of the outcome.
Furthermore, I provided assistance with their 2015 Gala materials, adapting them to the new theme and I supported donors by creating advertising designs for both the 2014 and 2015 Galas.

2015 Design / Black & White Rock the Nite theme
