Branding


Ronald McDonald
House Charities
"HeArt of Giving" Gala
In 2014 I was invited to design a logo for RMHCH of Greater Las Vegas Gala, a yearly premier fundraising event to help provide a "home away from home" for the families RMHC serves.
The Gala, named "HeArt of Giving," had a "rock and roll" theme, presenting a unique challenge as it diverged from my usual style. However, I embraced the opportunity to creatively blend "Heart" and "Art" into the design. The brush-style font embodies the artistic element, while the heart shape cleverly divides the two words while still allowing them to be read as one.
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Missy Check, Director of Marketing and Special Events at the time, expressed great satisfaction with my work, which led to further collaborations. I was entrusted with designing the event brand and all marketing materials, incorporating a distressed style and a guitar element, as per their specific request. This included items such as save the date cards, invitations, event programs, silent auction signs, and more. This project marked a departure from my usual style, but I was very proud of the outcome.
Furthermore, I provided assistance with their 2015 Gala materials, adapting them to the new theme and I supported donors by creating advertising designs for both the 2014 and 2015 Galas.

2015 Design / Black & White Rock the Nite theme
