Kalifano, a family-owned company specializing in gemstones, jewelry, and metal art, sought branding for their new store located in The Venetian Resort, named Blackjack.

 

The concept behind the branding was to integrate the signature "K" from the Kalifano brand into the store's logo, establishing a cohesive family brand identity. As the store primarily offered final sale-discounted merchandise, with nearly all items priced at $21, the branding aimed to reflect this affordable yet stylish offering.

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